Cambridge-based marketing company HubSpot announced its latest products yesterday, as the firm's founders celebrated their most successful year at an annual conference that is quickly expanding and on its way to becoming a significant Boston event.
Co-founders and MIT grads Brian Halligan and Dharmesh Shah took the stage at a packed main auditorium in the Hynes Convention Center to announce three new products for their marketing software, including tools to customize the content of a website based on the relationship a company has with the viewer, and a method of tracking what email recipients do with the message.
The announcement was part of HubSpot's four-day conference, Inbound 13, which is expected to draw more than 5,000 marketers, entrepreneurs and others this year. The number of attendees has nearly doubled from last year, and will prompt the company to move to the much larger Boston Convention and Exhibition Center for next year's conference, HubSpot spokeswoman Katie Burke said.
"We want Boston to be a destination for marketing events and tech events and we think Inbound is a critical component of that," Burke said. This year's conference speakers include polling analyst Nate Silver and Huffpo entrepreneur Arianna Huffington.
Seven-year-old HubSpot has been on a run of late, with revenue growing by 82 percent in 2012, Burke said. A new office opened in Dublin, Ireland this year, and the company is approaching the 10,000-customer mark, Halligan and Shah announced.
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