A popular Brookline-born parenting company has informed its clients that it is suddenly closing, sparking shock among an avid customer base that swiftly erupted on social media.
Heather N. Coughlin, CEO of Isis Parenting, sent out an email last night informing clients, "Isis Parenting is sorry to announce we will soon close our doors and, effective immediately, we will no longer be able to conduct classes or consults."
No explanation was given for the closing and Coughlin could not immediately be reached for comment this morning.The email said a "skeleton crew" would remain in place to help parents through the transition.
Isis Parenting has stores locally in the Prudential Center, Arlington, Hanover and Needham that will maintain "limited hours" for the time being, Coughlin said.
The company, which offers parenting classes, services and baby products, recently branched out to Georgia and Texas.
The Isis Facebook page was swiftly besieged with comments from clients.
One mother posted on Facebook, "I'm in tears right now (and I'm not a crier.) Mostly I'm sad for the future parents-to-be that won't have the opportunity I had."
In her email, Coughlin invited customers to come to the stores "for drop-in playgroups, and most importantly to say goodbye to a gathering place that has meant so much to so many."
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