Oxygen has ordered five new unscripted series as part of its overhaul of the cabler to target a younger, multicultural female audience.
The NBCUniversal outlet has also promoted Rod Aissa to exec VP of original programming and development. The exec, who had been senior VP, has spearheaded the shift in Oxygen's original programming focus during the past few months.
"Rod has a remarkably intuitive touch for finding unique original content that is culturally relevant for our audience in this young, multicultural demo," said Frances Berwick, prexy of Bravo and Oxygen Media. "His passion and creativity will be instrumental as we continue to expand our programming slate for the new Oxygen."
Among the new series is "The Wilkersons," following Paster Rich Wilkerson, who made headlines after officiating at the nuptials of Kim Kardashian and Kanye West this summer in Italy; and "The Prancing Elite," focusing on an all-male dance team based in Mobile, Ala. "Investment Club" brings a touch of "Shark Tank" to the NBCUniversal cabler in offering aspiring entrepreneurs the chance to pitch business ideas to potential investors.
(Pictured: Rod Aissa, second from right, ringing the opening bell of the NASDAQ index with stars of Oxygen's "The Face" in April.)
Here's a rundown of the five new series:
"The Investment Club" (working title)
Produced by Fremantle Media with Thom Beers serving as Executive Producer.
The outlook for young business owners hoping to turn their ideas into billions has never looked better. This risk-taking new series brings together passionate millennial hopefuls attempting to make their mark in entrepreneurial history with young, self-made business moguls who have already paved the way. These aspiring professionals will pitch their innovative new products to the "Investment Club" where they are given the opportunity to make large funds on the burgeoning businesses. Cameras will also follow these successful CEO's outside the boardroom as they personally invest in each business they want to help evolve.
"The Prancing Elite Project" (working title)
Produced by Crazy Legs Productions with Tom Cappello and Alana Goldstein serving as Executive Producers.
Set in the high-stakes world of Southern dance teams, this show chronicles the story of the Prancing Elites--an all-male competitive dance team in Mobile, Alabama who are looking to go from a one-click-wonder to a national sensation. With big personalities and even more heart, these five best friends will navigate the pitfalls of stardom and interpersonal drama all while attempting to break down the stereotypes and barriers put in their path towards success.
"The Wilkersons" (working title)
Produced by Magical Elves with Jane Lipsitz and Dan Cutforth serving as Executive Producers, along with Executive Producers Giuliana Rancic, Jason Kennedy and Rich Wilkerson.
Pastor Rich Wilkerson made international headlines when he married friends Kanye West and Kim Kardashian in a glamorous wedding in Florence, Italy. But even though he preaches to the A-list, his true passion is sharing his faith with the world and being part of a movement of young believers. A more entertaining way of spreading the gospel, this series not only walks with people through the struggles of their lives, but also sheds light on how Rich Wilkerson and his wife DawnCheré are committed to making church and faith fun as well as unexpected. With the entire family involved in the church, they are ready to share their innovative and thought-provoking ministering with both the believers and non-believers.
"Finding My Father" (working title)
Produced by Asylum Entertainment with Steve Michaels, Jonathan Koch and Stephanie Lydecker serving as Executive Producers.
These men and women who grew up without their fathers are now on a mission to find him and try to fill the void they've felt their whole lives. Each episode will follow two people as they search for the truth about their past with the help of a private investigator. As these people are at a crossroads in their life, they must decide if they want closure or to start the relationship they've always longed for.
"Preachers of Detroit"
Produced by L. Plummer Media in association with Relevé Entertainment with Lemuel Plummer, Holly Carter and Chris Costine serving as Executive Producers.
Oxygen is expanding the network's popular franchise and heading to Motown for "Preachers of Detroit," set to premiere winter 2015. The series will also focus on powerful themes of faith, family, and friendship as these seven men and women of the cloth share their lives, transformations and triumphs in and out of the pulpit in Detroit, Michigan. The prominent pastors include Bishop Charles Ellis, Pastor David Bullock, Evangelist Dorinda Clark-Cole, Pastor Don Shelby, Bishop Corletta Vaughn, Bishop-Elect Clarence Langston, and Pastor Tim Alden.
© 2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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