"This will be transformative for our company," Plepler said during his presentation at Time Warner's Investor Day confab. Noting that there are now about 10 million households in the U.S. that are broadband-only, he declared: "It is time to remove all barriers to those who want HBO."
Plepler didn't offer many details and warned the crowd of Wall Street analysts that they wouldn't be able to answer too many questions because of proprietary concerns. He said the plan was to "work with current partners and explore models with new partners."
Plepler emphasized that the company's experience with the HBO Go authenticated service and its fast uptake among millennial viewers has encouraged them to take the groundbreaking step of offering the HBO cluster as a stand-alone service.
"We will go beyond the wall and launch a stand-alone over-the-top service with the potential to produce hundred of millions of dollars in revenue," Plepler said. "The international revenue possibilities could be just as large if not larger (with OTT). We have huge opportunity in front of us. We will use all means at our disposal to go after it."
© 2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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