HoJo seeks stars of ’60s ads

Written By Unknown on Rabu, 05 November 2014 | 23.14

The Howard Johnson hotel chain is hunting for a former Quincy High School student, who came to the aid of a sailor on leave while training to be an apprentice cook in the former Dorchester HoJo's restaurant in the 1960s.

A nationwide search is underway for Ronald J. Brodeur, then a 17-year-old Quincy High junior, and 13 other former HoJo hotel and restaurant employees featured in the brand's "Spotlight on You" advertising campaign in the '60s.

As part of its 60th anniversary, HoJo's will reward the workers with five-night hotel stays and possibly invitations to appear in another ad campaign.

Founded in Quincy in 1925 as a drugstore with a soda fountain, HoJo's is now a chain of 432 hotels based in Parsippany, N.J., under Wyndham Hotel Group.

Brodeur assisted a sailor en route to visit his fiancee in Attleboro after returning from sea to Boston. The sailor had pulled up in front of the Dorchester HoJo's in a borrowed car, and Brodeur ended up helping him remount a wheel so he could make it to a garage. The good deed earned Brodeur a cash reward and a starring role in a HoJo ad.

"We chose to focus on the ads from the 'Spotlight on You' campaign because they speak not only to a very special time in the Howard Johnson brand's history — a time when the brand was growing and expanding by leaps and bounds across the interstates with hotels and restaurants, but also because they highlight an unwavering commitment to hospitality and great customer service," said Rui Barros, Wyndham Hotel Group's president and managing director of North American franchise operations.

The chain has launched its nationwide search through classified ads in newspapers, Facebook and other social media channels, and its own websites.


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