Chris Evans is promoting the launch of Activision Blizzard's "Call of Duty Online" in China by starring in a three-minute live action commercial for the videogame maker.
Evans, who already suits up as Captain America in Marvel Studios' superhero films, goes into combat again in the ad that was produced exclusively for the Chinese market.
In the video, he appears guns blazing as he rescues soldiers pinned down by enemies.
"Who does he think he is? Some kind of Hollywood action hero?" asks one of the soldiers.
Chinese filmmakers Longman Leung and Sunny Luk directed the spot. They also helmed the Hong Kong thriller "Cold War."
Activision is releasing "Call of Duty Online" through Chinese Internet giant Tencent.
The free-to-play online version of the military actioner was Activision's workaround in a country that had long banned videogame consoles.
Evans joins a growing roster of celebrities who have appeared in Activision's "Call of Duty" campaigns, including Robert Downey Jr., Jonah Hill, Megan Fox and Taylor Kitsch.
© 2015 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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